Aubrey West — Content Design Leader ✦

Hi! What should I know about Aubrey?

AW

Hey there! I'm a Director of Content Design at Meta. I lead a team that designs the words and experiences 4 billion people interact with across Facebook, Instagram, WhatsApp, and Threads. I believe every word in a product is load-bearing, and I've spent 15+ years proving it.

What are you most excited about right now?

AW

The intersection of AI and human-centered design. I'm currently driving the AI-first transformation of customer support at Meta, replacing traditional models with AI systems that actually exceed what humans could do. I'm also building the UX for AI-powered business messaging agents. It's the most interesting problem space I've ever worked in.

Go ahead, ask me anything you'd like to know!